What is Social Publishing®

(and why it’s not simple Photo Sharing)

By Peter MacLean - President

The Theory
A social publishing system combines web content management, social software and application frameworks into a cohesive set of technology for assembling a web site that provides structure for people to share ideas, preserve memories, and engage each other in proven patterns of expression.

Where Theory Meets Reality
Inherently the process of taking and printing photos is an action that is socially based. Individuals who take photos in large part do so to capture a social event with the intention of sharing these moments with other people at a later date. Due to the social nature of photography and printing images, Kinzin has identified the importance of creating an environment that encourages the sharing and printing of images in a permission-based community environment.

Kinzin is the intersection of social networking and photo publishing. It started with taking a close look at how people interact within their own lives. It could be your kids’ soccer teams, their classrooms, your extended family, your friends or your hiking club – social circles and communities that embody your personal interests and values. Kinzin's Social Publishing® service is a unique environment on the Internet that lets individuals, groups and communities engage each other while privately sharing photos and messages about their shared experiences.

Aggregated Community Assets
The image sharing and printing environment that is achieved through Kinzin's Social Publishing® service is one that not only encourages a collaborative approach to photo sharing and printing, but also supports inherent social interactions that drive photography as a whole. Members of a group within Kinzin’s application software not only have the ability to view and print images, they have the ability to post comments, notes and stories associated with these images — ultimately providing members with an enhanced emotional attachment to these images and assisting with the inspiration and creativity needed for printing and creating photo expression products. Unlike traditional photo-sharing, Kinzin's platform allows for collaborative photo expression product publishing: a user can simply invite members to share photos within his/her private group and each group member is able to create uniquely personal photo products from the group's shared content.